One of the things that I love about social media is the constant evolution of social media applications to please the end user. The latest direction the evolution is heading toward is a highly visual experience. The rise in popularity of applications such as Pinterest and Instagram has led to the creation of new highly visual social media platforms such as Pheed. Pheed is a new platform for web and mobile devices where people can share all forms of digital content including photos, videos, audio, and text. Popular social networking services are keeping up with the trend by changing their applications to have a much more visual presentation. Twitter has introduced a new app called Vine that allows users to create and post short video clips to be posted on their Twitter feed. Facebook has once again completely changed their newsfeed in order to be cleaner and focus more on visuals compared to previous newsfeeds. MySpace is even back with a brand new look that uses a lot of imagery and animation.
From a business perspective this change in social media means businesses need to put much more emphasis on the visuals they use. The visually-focused social media crowd will become more engaged with your company the more visually appealing your advertising is. Nike is a company who has already caught on to the trend of visualization – head over to Nike’s Facebook, Twitter, Instagram, or YouTube, and you will scroll through pages of beautiful imagery and video clips with Nike branding. They have embraced visualization so much they have even created a website where users can upload their Instagram photos and Nike will design a shoe to match elements from the photo. From a creative perspective this is a very exciting time, now more than ever people are showing their appreciation for captivating visuals so creative and artistic people now have a larger audience than ever before.