Blogs take an immense amount of time commitment. Quite frankly, I have higher priorities on my ever growing `to-do` list than to write something creative for a blog. However, through a bit of research, I have found a blog is actually part of a grand Internet marketing strategy! Being a part of William Joseph (a marketing firm) – it just makes sense to be a blogger.
By keeping on top of posts, a blog helps with ranking, search engine positioning, which ultimately contributes to SEO (Search Engine Optimization). It is also interactive; readers are able to leave comments, share on social media networks, such as Facebook and Twitter, which makes the Web site interactive and contributes to social marketing. Learning more from readers will allow you to change your own strategy to enhance services for future perspective clients!
To end this post off right, I found this article `7 Ways to Make Sure Your Company Blog Doesn’t Suck`. Short summary:
- If it’s boring no one will read it
- No company propaganda allowed
- Keep it fresh
- Have an educated opinion
- Talk about the bad stuff too
- Pictures are worth 1000 words/Videos are worth 1,000,000
- Tell people about your blog